ImpactFix
Online
Media Training
International online media training
for leaders and spokespersons.
7 chapters · 38 lessons
162 minutes of video training
VAT is calculated at checkout
based on your country.
Price increases to €298
on January 1st, 2027
What you get
with Complete
All 38 video lessons
The Workbook
Question Bank of 60 questions
Message House template and field cards
Permanent access
All future updates
Certificate of completion
Course Curriculum
Chapter 1:
The Media Landscape
Understanding how modern media works and your role in it.
1.1 The New Rules of Media - 04:12
1.2 How Journalists Think - 05:30
1.3 Your Role as Spokesperson - 03:45
1.4 The Interview Formats - 06:15
1.5 Managing Expectations - 04:20
Chapter 2:
Core Messaging
Building your foundation
and identifying what truly matters.
2.1 The Message House - 05:40
2.2 Finding Your Core Truth - 04:55
2.3 The Rule of Three - 03:50
2.4 Adapting for Audiences - 06:10
2.5 Avoiding Jargon - 04:15
Chapter 3:
Bridging & Control
Techniques to pivot away from danger and toward your message.
3.1 The Bridging Formula - 05:25
3.2 Acknowledging the Premise - 04:40
3.3 Flagging Importance - 03:55
3.4 The Block and Bridge - 06:05
3.5 Staying on Track - 04:30
Chapter 4:
On-Camera Presence
Body language, voice modulation,
and projecting confidence.
4.1 Posture and Positioning - 04:50
4.2 Eye Contact Strategies - 05:15
4.3 Managing Your Voice - 04:25
4.4 Hand Gestures - 03:40
4.5 Remote Interviews - 06:20
Chapter 5:
Dificult Questions
Handling hostile interviews
and avoiding traps.
5.1 The Empty Chair - 05:10
5.2 False Premises - 04:45
5.3 Interruptions - 04:15
5.4 The "No Comment" Trap - 05:30
5.5 Staying Calm Under Fire - 04:55
Chapter 6:
Crisis Communication
The golden rules of speaking
during a company crisis.
6.1 The Golden Hour - 05:55
6.2 Empathy First - 04:35
6.3 Facts vs Speculation - 04:20
6.4 The Holding Statement - 04:45
6.5 Rebuilding Trust - 05:15
6.6 After the Storm - 03:50
Chapter 7:
Practical Excercises
Putting it all together
with real-world scenarios.
7.1 Scenario: The Product Launch - 04:40
7.2 Scenario: The Hostile Panel - 05:25
7.3 Scenario: The Ambush - 04:15
7.4 Scenario: The Apology - 06:00
7.5 Scenario: The Earnings Call - 05:10
7.6 Final Review - 03:45
Kurt Heyndrickx
For 25 years,
I worked as a cameraman and producer
on the set of media training sessions
for international PR agencies
and public affairs agencies.
On those sets,
the theory was what ate the time.
Every session began
with the same explanations
before anyone got in front of a camera.
This course puts all of that theory
in one place,
so that a session can start
with the interview
instead of the groundwork.
AI delivery.
Real expertise.
The lessons in this course
are presented by AI avatars.
That is a deliberate choice,
and we want you to know it
before you enrol.
The avatars are the delivery format,
not the source of the expertise.
Every lesson is built on 25 years of real-world experience on media training sets.
Using AI presenters means the training stays consistent from the first lesson to the last,
is available whenever it suits you, and provides a clear foundation.
Consistent
The same clarity and pacing
in every one of the 38 lessons
Available
Learn on your own schedule,
at your own pace
Honest
Real techniques from real practice,
delivered in a modern format
The Executive Package
Everything in Complete,
plus one personal Camera Review.
You send a short video recording of yourself
and receive personal video feedback
on what the camera makes of you
— posture, eye contact, pace, tension —
It does not cover what to answer,
but how you present yourself.
- The included review must be redeemed
within 6 months of purchase. -
Price increases to €777 on January 1st, 2027.
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Frequently Asked Questions
Who is this course for?
Leaders, spokespersons, and professionals who need to communicate clearly under pressure in front of a camera or a journalist.
Is there a satisfaction guarantee?
Yes. We offer a voluntary 14-day satisfaction guarantee, available if fewer than 10 of the 38 lessons have been completed.
What happens when Essentials access ends?
After 12 months, your access to the video lessons will expire.
You will be offered an option to upgrade to Complete at month 11 for €150 (excl. VAT) to secure permanent access.
Do I get a certificate?
Yes, upon completing all modules, you will receive a digital certificate of completion.
Can I share my account?
No, each license is for individual use only.
Are prices inclusive of VAT?
For private visitors, prices are shown inclusive of VAT.
The exact VAT rate is calculated at checkout based on your country.
If you enter a valid company VAT number during checkout, the price will automatically exclude VAT where applicable.
If you only need the 38 video lessons,
the Essentials package gives you 12 months of access at €97 incl. VAT.
It does not include the Workbook, Question Bank, or Message House template,
and access ends strictly after 12 months.
Price increases to €125 on January 1st, 2027.
We offer a voluntary 14-day
satisfaction guarantee,
available if fewer than 10 contiguous lessons
of the 38 lessons have been completed.
Please review our Terms of Service
for complete details on access and conditions.